My ability to research well has helped me a lot in learning and becoming a successful designer. My interests also lie in subjects like philosophy, psychology, quantum physics, cosmology, literature, politics, ancient history, roman engineering, ancient Greek medicine, Ayurveda, painting, photography & music.

About Me

My experience as a designer has been good so far and I have been able to use my technical knowledge in building a network of clients and like-minded people on social media platforms such as Facebook, LinkedIn, Instagram & online platforms.

Throughout my childhood and teenage years, I have been imaginative and creative. Whenever I have come across any technical stuff, it has sparked my interest and I have started thinking deeply about it. I have done my schooling at a Private school in New Delhi and I was very good at science. At school, my mind was more into thinking at different levels. I went to college but it failed to keep me interested and so I dropped out and started finding my passion. However, I wish to complete my education with one of the prestigious universities.

I remember writing my first HTML code in 10th grade and my computer teacher was impressed with the simple three-page website I created through thorough research. Back then, CSS was still in its infancy and I had no knowledge of JavaScript. But that didn’t stop me from pursuing a career in web development and graphic design. I took a course at YMCA in Delhi and completed a month-long internship with a local agency. 

After that internship with the local agency, I was able to offer my services for free to some local clients. It worked. I landed my first paying client – a Homeopath! That was such a thrill. It was amazing to see that I could earn money using my skills. I was much happier that I was able to solve his problems. From there, I just kept growing my research and marketing skills, and before I knew it, I had an international client from the USA! Working with them has been such a great experience. I’ve learned so much and it’s pushed me to really reach my full potential.

Significant strengths I hold

I bring a unique combination of skills and qualities to the table. From my creativity and communication skills to my attention to detail and problem-solving abilities, I am dedicated to creating designs that are not only visually appealing but also user-friendly and effective. With my deep understanding of user empathy, adaptability, and collaboration, I am able to craft designs that not only look good but also solve real problems for real people. 

1. Creative Flair

As a designer, I pride myself on my imaginative and imaginative approach to design. I am constantly looking for new and exciting ways to bring my visions to life and create visually appealing solutions that solve real problems.

2. Communication skills

Communication is key in design. I understand the importance of effectively communicating my ideas to clients and team members, and I make sure to clearly convey my thoughts and listen to feedback in order to make sure everyone is on the same page.

3. Attention to detail

Designing a seamless user experience requires a focus on even the smallest details. I have a sharp eye and I am always looking for ways to perfect my designs, ensuring that every aspect is polished and seamless.

4. Problem-solving skills

Identifying & solving problems is at the heart of what I do as a designer. Whether it's improving user experience or fixing design issues, I've a critical mind and I am always thinking about ways to make my designs better.

5. User empathy

I understand that design is about solving real problems for real people. By putting myself in the shoes of my users, I am able to create designs that meet their needs and provide real value.

6. Adaptability

The design industry is constantly evolving, and as a designer, I can adapt to new tools and techniques. I stay up-to-date with the latest trends and advancements, which allows me to bring fresh ideas to the table and stay ahead of the curve.


I’m nimble & responsive with desired skillsets that can help your business improve the user experience of your websites and products. I have a proven track record of delivering successful projects for clients in various industries, including e-commerce, healthcare, fashion, real-estate, and education, finance, etc. I can bring fresh perspectives and specialized skills to the project, I can be more flexible and responsive to the client’s needs and I can potentially save the client money compared to a large agency or in-house team. 

Graphic & Visual Design

If you feel that your website or apps are lacking something, redesigning them can be a great solution. I can work with you to come up with unique and innovative ideas and redesign your UX, UI, or graphics to make them more current and give them a trendy touch.

Brand Identity Design

As a brand identity designer, I'm responsible for creating a visual representation of a brand that is both unique and memorable. This includes developing a logo, color palette, and typography that accurately reflects the brand's values and personality.

Web Development

I love creating websites that fit my clients' requirements and budget. I've built over 30 static websites and have also been a part of a few dynamic website projects as a team member. My main focus in those projects was on UI/UX design. To be honest, coding can be really fun, especially when I get a challenging project with lots of exciting features. It requires lots of research and often involves late nights, but that's all part of the process.

Blog Writing

Blogging isn’t all about making money. It involves sharing your knowledge with the internet community and contributing what you have learned. Here are some additional straightforward reasons to blog:  acquiring knowledge acquiring writing abilities, keeping up with new technological developments, impressing a prospective employer by keeping up a blog; it demonstrates discipline, effort, passion, and much more.

My Design Philosophy

As a designer, I believe in a few key philosophies when it comes to my work. These design philosophies are commonly discussed in various design fields, such as graphic design, product design, and architecture.

1. Minimalism

Well, I really hold this philosophy close to my heart. It's all about stripping things down to their core essentials and getting rid of any extraneous or unnecessary elements. I use this approach to create a clean, uncluttered look that can be both visually pleasing and highly functional.

2. Emotional Design

It is another important aspect for me. I do believe that design has the power to evoke emotions and create a strong connection between the user and the product. So, I always aim to design with the user's emotions in mind, to create memorable and impactful experiences.

3. Design for Everyone.

To me, design should be inclusive and accessible to all people, regardless of their abilities or backgrounds. That's why I always strive to create designs that are easy to use and understand for everyone.

4. Timeless and Long-lasting

Lastly, sustainability is crucial in my design philosophy. I believe in designing products that are environmentally friendly and sustainable, reducing waste and minimizing negative impact on the environment. It's important to consider the impact our designs have on the planet.

My Approach

How I work

Obviously, I follow the design process template.  So, as a designer, I take a structured approach to app design to ensure that every project is successful. Here’s a step-by-step overview of how I typically work. Sometimes, I customize my approach for each project to ensure success, rather than relying on a generic method.

1. Foundational Research

Before I even start sketching, I like to do a deep dive into the market, the competition, and the target audience. This research helps me understand the context of the project and ensures that my designs are informed by what's happening in the market and what users really want. I'll look at current trends and technologies, analyze competitors' apps, and study user preferences and needs. This research forms the foundation for the design of your app.

2. Ideation

In this stage, I'll work with you to define the problem that the app will solve. We'll use the research from the first stage to create user personas, which are fictional representations of your target users. Then, we'll brainstorm and sketch out ideas for the app and refine them until we have a clear understanding of what the app should do and how it should look.

3. Wireframe

Now it's time to start putting the pieces together! I'll create rough, simplified sketches of the app's structure and layout. These wireframes will help us explore and refine the basic idea for the app and determine the best way to present the app's content and functionality to the user. We'll focus on the app's flow, navigation, and information architecture, and I'll use these wireframes to communicate my design ideas to you.

4. User Test

Once I have a functional prototype of the app, it's time to get some real-world feedback. User testing is an essential step in the design process because it allows me to validate my design ideas and make improvements based on user feedback. I'll arrange for real users to interact with the prototype and use their feedback to identify areas where the design can be improved.

5. High Fidelity Designs

Based on the results of the user test, I'll refine the design of the app and create high-fidelity, detailed visual and interaction designs. These designs will include specific design elements, such as colors, typography, and images, and will define the look and feel of the app. I'll use these designs to communicate my vision for the app to the development team, who will use them as a guide to build the actual app.

6. Hand-off

With the design finalized, I'll provide detailed design specifications to the development team, who will then build the actual app. This hand-off process is critical to ensuring that the development team has a clear understanding of my vision for the app and that the end result meets your needs and the needs of the target audience. I'll work closely with the development team to make sure the app is built according to the design specifications.

7. Listen & Iterate

After the app is launched, I'll be available to perform ongoing maintenance and make updates. I'll also be listening for feedback from users and stakeholders to continually improve the app. I'll use this feedback to make iterative changes to the design and ensure that the app continues to meet the needs of the target audience over time.

8. Another UX cycle begins

In the iterative design process, the cycle of listen, iterate, refine and optimize is repeated multiple times until the final design is reached that meets the user needs and business goals. Each iteration builds on the previous one, and the process continues until the desired outcome is achieved. So, after the iterate process, the cycle begins again with listening to user feedback, analyzing the results, and making necessary improvements to the design.

From Humble Beginnings: My Journey to Earning a Living

I really feel great when someone wants to know all about my journey as a designer! I’m more than happy to share my story of securing my job to finding my passion, my motivations, my design philosophy, why I love my profession, my first UI/UX client & their success and of course my future plans. I’ll break it down section by section on this page.

Paving the Way: My Story of Securing My First Significant Professional Position

Starting my career as a designer wasn't an easy feat, but with a passion for design and an eye for detail, I was able to make a name for myself by offering my services to small clients. However, my journey took a turn for the worse when my father lost his battle to cancer and I was left to fend for myself. It was a difficult time, but I refused to give up on my dreams.

Luck was on my side when I got hired at WorldStar World, an educational firm in need of a researcher and content creator for their subsidiary websites. I quickly familiarized myself with the company’s operations and identified areas for improvement, including the firm’s visual identity, branding, website development, and more. With my strong research, UX design, management, coding, and graphic design skills, I offered suggestions and advice to the director and soon gained recognition among staffs.

I was eventually promoted to the Deputy Manager of the Multimedia department, tasked with addressing challenges such as overhead costs, ineffective hiring, low employee retention, and underwhelming marketing efforts. I put my creative abilities and problem-solving skills to the test, and over several months, I successfully addressed all these issues, earning the admiration and sometimes envy of my colleagues. Despite the jealousy of some, I used it as a source of motivation to further improve my skills.


Design Discovery: My Path to Finding My Passion

I started my career journey at Aimlay, a company that I helped coin, as a content creator and curator. Little did I know that my time there would lead me to discover my passion for design.

As I worked at Aimlay, I shared my hidden talents in UX/UI design, graphic design, marketing design, brand identity design, and presentation design with the director.  The director saw potential in me and gave me the opportunity to showcase my skills. Over time, I honed my abilities and expanded my portfolio, becoming the top performer at the company. My journey at Aimlay wasn’t just about discovering my passion for design, but it was also about improving and elevating the company. Before I joined, Aimlay was a proprietorship known as WorldStar World, but I played a significant role in transforming it into a successful company. I elevated the company’s proposals and website designs, making an impact on the company’s success. I had became the driving force behind the company’s visual identity.

Looking back on my journey, I am grateful for the opportunity that Aimlay gave me to uncover my passion and bring my skills to the forefront. I am now living my dream as a successful designer and continue to push my boundaries and grow in my profession. 

Fueled by Passion: What Drives Me to Keep Designing

I am constantly inspired by the world around me and the people I meet. From the technology we use every day, to the interactions we have with others, everything has the potential to spark creativity and drive me to design better experiences.

One of my biggest motivators is the challenge of solving complex problems. Whether it’s designing an intuitive app for a busy on-the-go user or creating a website that is both visually stunning and easy to navigate, I love the challenge of finding the right balance between form and function.

I also find inspiration in the people I work with. Every project is a chance to work with a new team and learn about their unique perspectives and challenges. Hearing about their experiences and learning how design can help make their lives easier is a source of constant motivation.

Eventually, my passion for design stems from a desire to make the world a better place, one design at a time. Whether it’s by creating a more efficient workflow, improving the user experience, or simply making someone’s day a little brighter, I believe that good design has the power to positively impact lives.

Design with Purpose: My Philosophy on Creating User-Centered Designs

As a designer, my philosophy is centered around creating experiences that are not just visually appealing, but also intuitive and functional for the user. I believe in putting the needs of the user first, and understanding their goals and challenges in order to create designs that are truly tailored to them.

For me, simplicity is key. I strive to create designs that are clean, uncluttered, and easy to use. My goal is to make sure that the user can complete their tasks and reach their goals quickly and efficiently, without being bogged down by unnecessary elements. I also believe in the importance of empathy. By understanding the user’s needs, emotions, and perspectives, I can create designs that are not just functional, but also engaging and human-centered. 

Ultimately, my philosophy is about creating designs that are not only beautiful, but also truly serve the needs of the people using them. I believe that good design should enhance the user’s life, and make their experience with the product as seamless and enjoyable as possible.

Making an Impact: My First UX/UI Client and Their Success Story

When I first met my first UX/UI client, he was a successful crypto trader and investor based in the USA. Despite his financial success, he lacked a strong brand identity and website to showcase his expertise and services. That's where I came in.

I took the time to understand his business and what he wanted to achieve. I then used my design skills to create a unique brand identity for him. I ensured that the colors, fonts, and imagery reflected his professional, trustworthy, and innovative personality. Next, I worked on creating a seamless and intuitive user experience for his website. I made sure the navigation was clear, the information was well-organized, and the design was visually appealing. I also incorporated his brand identity into the website to ensure a consistent experience for his visitors.

The end result was a website that not only looked great but also effectively communicated the value he provided to his clients. It was a turning point for his business and helped him reach new heights. He received numerous compliments on the website and even landed new clients as a result. 

A Love Affair with Design: Why I'm Still in Love with My Profession

Design has always been a source of inspiration and fascination for me. From the gradient in plants to the patterns in flowers, the colors in the sky, and the beauty of birds, I see graphic design in every creation of the world. That's why I'm still deeply in love with my profession.

Designing is an incredibly rewarding and stimulating career path. It offers a world of possibilities and gives me the freedom to be creative and bring my ideas to life. I am passionate about designing and creating visually appealing elements like logos, illustrations, websites, and apps. The prospect of working with new people and clients, and trying new things every week, keeps me motivated and inspired.

One of the biggest highlights of my job is seeing my designs come to life and being used by others. Receiving positive feedback and knowing that my work has made a positive impact on someone else’s life is incredibly satisfying. The friendly and supportive work environment, complete with skilled colleagues and interesting projects, makes my job even more enjoyable. I am grateful to have turned my lifelong passion for art and design into a fulfilling career. Even though my family may not fully understand what I do, they still appreciate and are fascinated by it. I take pleasure in surprising them with my designs and sharing my love for this amazing field with them.

Adapting to Change: My Plan for a Future Without a Job

I am constantly faced with the reality that my industry is ever-changing and unpredictable. However, this is not a source of fear for me. I embrace change and view it as an opportunity to grow and learn new skills. In preparation for the eventuality of being without a job in the design industry, I have several plans in place to keep myself busy and fulfilled.

In addition to my background and experience in UX design, I have been expanding my skills and interests in several areas. Firstly, I have taken on the challenge of learning Python programming, which has already proven to be a valuable asset in enhancing my design projects. Secondly, I have a passion for painting and have been dedicating time to improving my skills in this area.

Along with my creative pursuits, I have a strong desire to make a positive impact on people’s lives. I’ve been studying naturopathy because I want to help others and make a difference in their lives. I also care about the environment and believe in sustainable living, which is why I’m interested in organic farming. Cooking is a hobby I really enjoy because it’s relaxing and I love trying new recipes.

Even if I don’t work in design in the future, I still want to explore new things and keep learning. I could be doing programming, painting, naturopathy, organic farming, or cooking. No matter what, I know I’ll be able to grow and make a positive impact on others through my passions.

Life Through My Eyes: My Perception on Life and the World Around Me

As a UX designer, my perception of life and the world around me is shaped by my unique experiences, interests, and passions. My love for spirituality, particularly the teachings of Buddha and Jesus, has given me a deeper understanding of the importance of peace and love for all mankind. The universe is a mystery to me, and I find it fascinating to delve into the depths of quantum physics and the concept of entanglement.

Nature is important to me because I love the way it looks. I find the colors, patterns and textures in nature very interesting. It reminds me that there is a lot more to the world than what we can see. I also think it’s amazing how plants and animals work together. I want to bring this feeling of wonder and magic to my work as a UX designer. I want to create designs that make people feel like they are discovering something new and exciting. I believe good design should make people feel emotions. My view of life and the world is that it is full of beauty, wonder and endless possibilities. I feel lucky to be able to use my view to make the world a better place through my designs. 

A lot of symbology used in graphic design is derived from nature. This highlights the importance and influence of nature in our daily lives and in our creative work. For example, a tree is commonly used to represent life, water symbolizes purity, and the moon represents night. This shows how deeply rooted our understanding and connection to nature is, and how it continues to inspire us in all aspects of our lives, including our designs.

So, how's the personal life of a UX designer, you ask?

Well, it really depends on the person. Some people find it tough to balance work and personal life, what with tight deadlines and long hours. But for others, it’s not so bad. It’s important to note though, that being a UX designer can be stressful at times and that stress can spill over into personal life, but having good time management and communication skills can go a long way in maintaining a balance. But in general, it’s a case to case basis.

Professional Life

Dealing with the professional life as a designer can be tough, but setting clear boundaries, prioritizing time for self-care and relaxation, and seeking support from colleagues, friends, and healthy food habits help me find the balance I need.

Personnel life

I've the same personal life as anyone else, but I like to be alone. I've a loving family, a couple of friends, hobbies, interests, and a purpose. I love my responsibilities, like cooking, reading, watching documentaries, and playing my guitar.

Building Relationships: A Glimpse at My Client Portfolio

At the heart of my design philosophy is the belief that design is about people, not just aesthetics. That’s why building strong relationships with my clients is so important to me. I believe that by getting to know my clients and understanding their needs, I can create designs that truly reflect their vision and help them achieve their goals.

Crafting Solutions: A Look at My Client Successes

I’ve put together a portfolio of some of my favorite client projects, so you can get a feel for the types of work I do and the amazing people I’ve had the pleasure of working with. From small startups to medium size businesses, each of these projects represents a unique collaboration and a shared passion for creating something truly great. 

Stephen Coherton, UK

A local Businessman in the UK, now retired. His firm name: Atlas. My roles: UI, web design & development, and graphics.

Suraj Tekwani, USA

A local Businessman & investor in the USA. His firm name: Roshania. My roles: UI/UX, brand Identity, web design & dev. and graphics.

Jonina Sims, USA

A local singer & in Texas, USA. She is a member of band called: Love Dove Music. My roles: UI/UX, brand Identity, web design & dev.

Elizabeth Cole, USA

A self published author, well known for her ‘My Way book series.’ My Roles; marketing design, and book promotional video.

Dr. Ram, India

Dr. Ram from South India. He is a homeopathic doctor and currently practicing in a gov. hospital. My roles UI/UX (web) brand identity.

Chetan Kundra, India

He owns a business consultant agency, called Forethought Business. My roles, UI/UX (web), brand identity, and marketing design.

St. Claire, Brazil

He is a business partner of Stephen Coherton, currently based in Brazil. He is a key member of the firm called Atlas.

Sono Gorch, India

He is the owner of a Sock Brand called  Gorch Socks, based in New Delhi. My roles; UX/UI, re-branding & marketing design.

Let's Connect and Collaborate

Transform your website or app and improve the user experience for your visitors. Get in touch for my UX design services now and take the first step towards creating a better future for your business. My commitment to delivering top-notch services and a seamless experience will not only meet, but exceed your expectations.